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The number of sites the researchers found utilizing dark patterns underestimates the methods’ overall prevalence online, said Arunesh Mathur, a Princeton doctoral student and an author of the paper. The researchers’ software targeted on text, and it scanned solely retail shops’ pages and not journey booking sites, social media companies or other areas where such ways may be used. The study, he added, was also confined to patterns used to affect purchasing habits, not information-sharing or other activities.
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